UK based artist Benedict Radcliffe unveiled his most recent collaboration with car manufacturer Land Rover on Tuesday, a wireframe art installation of the Range Rover Evoque. The exclusive Land Rover event was held at this year's Geneva motor show as a part of their 'pulse of the city' campaign for whom radcliffe created a series of wireframe installations that have been on display all over the world.
Made entirely from steel, bent and formed, welded together, filed down, powder coated and then painted in a myriad of bright colors, radcliffe's life size installation reflects his passion for machinery and handwork. the installation includes 3d wheels with both front and back seats suspended in left, right and top cross sections of the car.
For Land Rover, the frame was built to reveal many of the interior and exterior features that allow customers to personalize their vehicles. however the frame also allows for viewers to reinterpret their relationship to a vehicle and the space both contained inside and around the object.
Radcliffe has a studio in london where he pursues both personal projects and exhibitions as well as collaborating with international companies. He recently finished a circular soccer pitch for Continental.
Made entirely from steel, bent and formed, welded together, filed down, powder coated and then painted in a myriad of bright colors, radcliffe's life size installation reflects his passion for machinery and handwork. the installation includes 3d wheels with both front and back seats suspended in left, right and top cross sections of the car.
For Land Rover, the frame was built to reveal many of the interior and exterior features that allow customers to personalize their vehicles. however the frame also allows for viewers to reinterpret their relationship to a vehicle and the space both contained inside and around the object.
Radcliffe has a studio in london where he pursues both personal projects and exhibitions as well as collaborating with international companies. He recently finished a circular soccer pitch for Continental.
Words/Images from Design Boom website.
